Star Shine Holdings secures Netflix 'Stranger Things' licensing deal for HK, Macau

Star Shine Holdings Group Limited announced its wholly-owned subsidiary has entered into an overall merchandising license agreement with Netflix CPX, LLC. This agreement grants a non-exclusive license to utilize intellectual property from "Stranger Things" (seasons 1-5) until the end of September 2026. The subsidiary is authorized to design, manufacture, advertise, market, distribute, and sell a range of merchandise, including apparel, accessories, pet-related products, and home décor, in Hong Kong and Macau.

The subsidiary will pay the licensor a minimum guarantee and royalties based on net wholesale and retail sales. The global video streaming market is estimated at $129.26 bn in 2024, projected to reach $416.80 bn by 2030, with a compound annual growth rate of 21.5% from 2025 to 2030. Asia Pacific is expected to be the fastest-growing market.

The television and movie merchandise market size was valued to increase $137.4 bn, at a compound annual growth rate of 11.2% from 2024 to 2029. Star Shine's board believes this cooperation presents a valuable opportunity to enhance the company's image, elevate its market position, and expand its business in the intellectual property sector.